The Direct Selling Entrepreneur Program (DSEP) curriculum is designed to equip direct sellers with small business management and entrepreneurial skills to operate more successful direct selling businesses. The 10-module course introduces the fundamental components of small business management including: marketing; finance; legal issues; planning; and skills important to entrepreneurial business success. Course participants gain deep understanding of a wide variety of direct selling business strategies including individual sales efforts, party plan and network marketing scenarios, online sales and salesforce recruitment and training. The Direct Selling Entrepreneur Program is a joint project of the Direct Selling Education Foundation (DSEF) and NACCE.
The Starter Kit includes an instructor's manual, 20 student textbooks, and a comprehensive marketing support package.