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Mapping Your Entrepreneurial Success

Friday, August 25, 2017   (0 Comments)
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Mapping Your Entrepreneurial Success

"In his book of 1911, Theory of Economic Development, economist Joseph A. Schumpeter broke with traditional thinking about business, and in effect, placed the entrepreneur at the center of all economic progress.

Although his ideas didn't fully catch on until decades later - when the importance of entrepreneurship became apparent - there are lessons to be learned about his example of turning things on their heads and taking a different perspective - especially in our efforts to map our entrepreneurial destinies as institutions.

As a symbolic depiction emphasizing relationships between elements, mapping is a way to set a course for your relationships with others outside your organization. Many maps are static or fixed, while others are dynamic and interactive.

To map your entrepreneurial progress, start by taking a hard look at your mission and how the institution sees itself. Tether your entrepreneurial thinking and strategies to the goals of your college. Check your progress against those goals to determine what you're accomplishing and in what areas. If you think your mission or vision needs re-alignment, then do it."

Read more of Dr. Gene Giovannini's article in our latest edition of NACCE's quarterly journal, Community College Entrepreneurship. Dr. Giovannini is NACCE's Board Chair and the Chancellor of Tarrant County College District in Texas.

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We're already working on the next issue of the journal and would like to feature news about what you're doing at your community college to advance entrepreneurship. The deadline to submit material for the upcoming issue is Monday, September 11. All submissions should be sent to NACCE editor Carol Savage at

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