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Select, Promote, Track

Monday, December 21, 2015   (0 Comments)
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In our NACCE2015 post conference survey we asked attendees, "What are challenges in entrepreneurship education you'd like to solve in the NACCE community?" We've addressed three challenges so far:

Increase Enrollment in your Entrepreneurship Program

Today we'd like to discuss increasing enrollment in entrepreneurship programs and certificates. Enrollment issues usually focus on three basics:

  • Selection: Offering the right options for your community. Ask yourself, "Who are our markets?" Most likely you will have multiple potential markets to address, in which case you will have to consider which you want to address first and plan for the rest. 
  • Promotion: Getting the word out in the most effective and cost-efficient manner. Not only will you want to reach those that are already considering starting a new venture, but you will also want to create awareness within your whole population as to the possibilities of pursuing an entrepreneurial path. Partner with your organization's marketing, public relations, communication, and advisement departments to spread knowledge and awareness internally as well as externally. Consider your organization's website, newsletters, social media and other communication outlets. Word of mouth marketing is invaluable! Find your "Success Story" and tout their success story. (See example below in "What We Are Sharing Around NACCE.")
  • Tracking: Document your success to ensure referrals, favorable publicity and capitalize on opportunities for funding. 
How do you plan to increase your enrollment in entrepreneurship programs and certificates this spring? Tell us via Twitter! Make sure you tag @NACCE.

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