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Member News: NACCE Press Releases

Direct Selling Entrepreneur Program Enables Community Colleges to Provide Continuing Education

Thursday, November 15, 2012   (0 Comments)
Posted by: Kristina Moy
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Heather Van Sickle
(413) 306-3131

Nancy Laichas
(202) 416-6438

Brad Reichard
FOCUS Communications LLC
(202) 600-8575




Curriculum Offers a Pathway to Entrepreneurship for the Nation’s 16 Million-Plus Direct Sellers

(Washington, DC. – Nov. 1, 2012)
-- With the national conversation turning toward strategies to help Americans create alternative career opportunities in a bleak job market, the Direct Selling Education Foundation (DSEF) and the National Association for Community College Entrepreneurship (NACCE) today unveiled the Direct Selling Entrepreneur Program.The program—a direct selling curriculum to be offered through community colleges across the United States—provides direct sellers with management and entrepreneurial skills to help them increase their business success.

"The Direct Selling Entrepreneur Program is an acknowledgement from the higher education community of the important entrepreneurial contribution of direct selling,” says DSEF Executive Director Charlie Orr. "The Direct Selling Education Foundation contributes and supports a range of meaningful activities for an ethical marketplace that promotes fairness, economic opportunity and independence. The same values and influences that drive many individuals to pursue a direct selling entrepreneurial opportunity will motivate them to pursue the education that will bring them even greater success.”

Developed through a partnership between NACCE and the DSEF, the Direct Selling Entrepreneur Program is a thirty-hour, ten-module, non-credit course. As a widely-available business and entrepreneurship curriculum customized to address direct sellers’ specific needs, the Direct Selling Entrepreneur Program fills an educational gap that will allow community colleges to help direct sellers implement the business fundamentals that must be in place to manage and successfully grow their businesses. The program is available at select colleges beginning in November 2012, with NACCE member colleges across the country to offer the program to students in 2013.

"Today’s growing ranks of direct selling professionals are nearly 16 million strong, proving that direct selling is an excellent way for many individuals to create their own jobs,” says NACCE Executive Director Heather Van Sickle. "In turn, this growing market provides a currently untapped opportunity for community colleges in cities and towns across the United States. The Direct Selling Entrepreneur Program curriculum offers a new way for community colleges to empower those in their communities to create their own futures, and also creates more successful business owners out of current direct sellers. We are excited with the curriculum our partnership with DSEF has produced, and we look forward to the guidance and ultimate success this curriculum will offer to current and potential direct sellers.”

The Direct Selling Entrepreneur Program’s modules emphasize the fundamental components of small business management including: marketing; finance; business ethics; and, planning, as well as other proficiencies that are important to the success of a small enterprise. In addition, course participants gain deep understanding of the wide variety of direct selling business strategies including individual sales efforts, party plan and network marketing scenarios, online sales and salesforce recruitment and training.

The Direct Selling Entrepreneur Program will attract a broad range of direct sellers, from those who are new to direct selling, to those with years of direct sales experience. Colleges will enlist course faculty through their regular vetting and selection process including, full-time faculty, adjuncts or educators contracted to deliver this program.

The cost for the full set of materials required for a 20-participant session of the Direct Selling Entrepreneur Program is $500 and includes the following materials:

  • Instructor Manual: The manual outlines the purpose of each module, time allotments and module lesson plans. The session-by-session guide for instructors is organized by module, topic and subtopic.

    Tips and tools are also included to encourage an interactive, adult-learning environment. Supplemental tools for facilitators include discussion starters, handy hints and resource spotlights. PowerPoint slides, as well as additional activities and resources, can be downloaded from the program’s website at

    Also included is access to all online course materials, as well as Graduation/Certificate of Completion templates.
  • Participant Workbook: The workbook includes activity worksheets, select text and supplemental resources.

Upcoming courses include:

Laredo Community College, Laredo, Texas

Session Dates: Tuesdays, Nov. 27 - Feb. 5
Session Times: 6 p.m. – 9 p.m.

To Register for Laredo, Texas location contact:
Janet Miller: (956) 721-5110 or email


Seminole State College of Florida, Orlando, Florida

Session Dates: Tuesdays, Jan. 15 - Mar. 26, 2013

Session Times: 6 p.m. – 9 p.m.

To Register for Orlando, FL location contact:
Patricia Karper: (407) 321-3495 ext. 104 or email


Johnson County Community College, Overland Park, Kansas

Session Dates: Wednesdays, Feb. 27- May 8

Session Times: 9 a.m. – 1 p.m.

To Register for Overland Park, KS location contact:

Donna Duffey: (913) 469-8500 ext. 3475 or email


Minnesota State Community & Technical College, Detroit Lakes, Minnesota


To Register for Detroit Lakes, MN location contact:
G.L Tucker: (218) 846-3765 or email



Vision: Creating economic vitality through entrepreneurship

Founded in 2002, the National Association for Community College Entrepreneurship (NACCE) fosters economic development by serving as the hub for the dissemination and integration of knowledge and successful practices regarding entrepreneurship education and student business incubation. NACCE helps community colleges nationwide link their traditional role of workforce development with entrepreneurial development. The result is innovative programs and courses that advance economic growth and prosperity in the communities served by the colleges.


About DSEF

The Direct Selling Education Foundation (DSEF) was founded in 1973 to serve the public interest by advancing the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment. Through its partnerships with consumer advocates, educators and students, public policy officials, and members of the small business and entrepreneurship community, DSEF engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

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