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Are You Ready for the Coming Direct Assessment Storm?

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This webinar will focus on the numerous needs for direct assessment programs for dual business accreditors such as the Accreditation Council for Business Schools and Programs (ACBSP) and the International Assembly for Collegiate Business Education (IACBE). Tightened budgets are also causing local, state and federal government agencies to demand direct assessment as they seek to validate funding decisions. Many of these entities are asking for documentation of what students are learning at your institution for purposes such as funding, student financial aid and scholarship awarding, to name just a few.

We will also discuss ways to determine how direct assessment will impact you using a third party direct assessmentevaluationthat can provide inbound business examination information, outbound business examination information, academic leveling courses and provide world-class comprehensive reports providing both internal and external data.

Presented by:

Dr. Mike Ewald
Vice President of Academic Services
Peregrine Academic Services

Helpful links;
May 2011 Peregrine Academic Services Booklet
Spring 2011 Peregrine Academic Services Letter

Dr. Mike Ewald
Vice President of Academic Services

Office Telephone 1-877-260-1555 Ext. 5
Skype: Dr.MikeEwald


Collaborating Locally to Compete Globally

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Presenting an innovative business-education partnership model identifies the role that applied learning institutions can play in creating new jobs and driving economic growth in manufacturing regions challenged by globalization.

The model is based on economic development theory, clusters, and analysis of 'best practice' regional innovation systems around the world. However the focus will be on practical suggestions, hurdles to overcome and results. The session will highlight promising case studies that feature collaboration between students, SMEs, government agencies and complementary partners.

Fanshawe College’s International Business Management (ITB) program is a post-graduate applied learning program that creates collaborations among students, small and medium enterprises (SMEs), and other partners to identify export markets for partnering firm’s goods and services.

Businesses that are looking to broaden their export capabilities identify markets of interest. Students then gather market and competitive intelligence from a variety of sources, including globalEDGE.

globalEDGE is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Partially funded by a U.S. Department of Education Title VI B grant (CIBE program), globalEDGE™ is your source for global business knowledge.

The Michigan State University International Business Center (IBC) was designated in 1990 as a National Resource Center by the U.S. Department of Education (i.e., a Center for International Business Education and Research). The mission of IBC is to leverage our leading-edge competencies to provide superior education, research, and assistance to businesses, public policy makers, academics, and students on issues of importance to international trade and global competitiveness.

Students then recommend market entry strategies and can also propose innovative sales and marketing plan strategies to help the SMEs develop cost-effective marketing plans.

The collaborative approach will be of interest to international business educators, economic development agencies, export-oriented government officials and businesses interested in enhancing international trade. The model can be adapted to capitalize on the unique strengths of regions and applied learning institutions across North America.


Presented by:

Murray E. Morgan, Coordinator, International Business Management Program, Lawrence Kinlin School of Business

Sarah Singer, Assistant Director, International Business Center, Michigan State University





Growing Entrepreneurial Jobs: An Economic Gardening Strategy

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What is Economic Gardening and how does it relate to community college entrepreneurship efforts? In this webinar we will explore the role of local entrepreneurship in growing the economy, with a special emphasis on rural areas. We will provide an overview of economic gardening as an economic development strategy and offer specific examples of how community colleges are partnering with Economic Gardening and other local or regional entrepreneurship support projects. In this webinar we will share best practices, lessons learned, and potential new strategies for community college entrepreneurship programs to pursue.

Presented by:
Christine Hamilton-Pennell, Founder and President, Growing Local Economies, Inc.
Don Macke, Director, Center for Rural Entrepreneurship


Christine Hamilton-Pennell
Growing Local Economies, Inc.

Don Macke
RUPRI Center for Rural Entrepreneurship



Navigating Politics, Entrepreneurs, and Bureaucracy: The Path to Creating a Meaningful Community College Entrepreneurial Program

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Creating entrepreneurial programs that connect with entrepreneurs and the local community and meet the goals and objectives of community colleges is a fine art. Identifying community college champions willing to drive the engagement of entrepreneurial and business leadership is an essential component to growing local entrepreneurs, startups and increasing entrepreneurial brand recognition for the community college.

Join our presenters as they share insights into how Tulsa Community College has created a proven model to teach entrepreneurs how to start startups. They will also discuss elements of Tulsa's entrepreneurial ecosystem, including SpiritBank / TCC Entrepreneurial Spirit Award, The Tulsa Collaboratorium Entrepreneurial Accelerator, TCC Launch Program, Tulsey Awards, TEDx Tulsa, Start Up Weekend, and Tulsa Global Entrepreneurship Week.

Presented by:

Carol Messer, Tulsa Community College Provost
Sean Griffin, Tulsa Community College Entrepreneurial Program Director
Kristen Bergman, Tulsa Community College Launch Program Thought Leader

Tulsa Community College




Opportunity Knocks For Entrepreneurship Education: Innovative Approaches for Obtaining Department of Labor TAACCCT Grants

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Across the country, community colleges are hard at work figuring out how to take advantage of the U.S. Department of Labor's intention to grant $2 billion to support programs that will help dislocated workers - those who have lost a job or are at risk of losing a job due to foreign trade - retool their skills and credentials. Through the Trade Adjustment Assistance Act Community College Capacity Building Grants (TAACCG), the DOL will parcel out $500 million annually through 2014, with grant applications for 2011 due April 21. Of special interest to NACCE members, entrepreneurship education is one of the areas in which the DOL is encouraging applications.

As part of its effort to help community colleges become more customer-centric, the DOL requires each grant request to include a community partner that is helping the school identify and address the needs of their community or region.

During this webinar we will share an example of how colleges and community partners are working together to seek new funding for entrepreneurship through this grant. Cem Erdem, the entrepreneur who heads Augusoft, Inc., has foundedProject Skywayin his hometown of Minneapolis, MN. This tech accelerator program is working to create a more healthy entrepreneurial community in Minnesota that empowers startups and entrepreneurs by bringing the funding, talent and mentors together. Project Skyway is connecting with a consortium of NACCE members in Minnesota, including Dakota County Technical College on the development of a DOL grant. This project brings NACCE, NACCE member schools and a valued NACCE partner together in a very unique way.

In this webinar:

  • How this consortium is collaborating to obtain a DOL grant to expand entrepreneurship education and business acceleration in Minnesota and beyond.
  • What is Project Skyway and how other NACCE members can tie into this innovative offering to obtain grant funds.
  • How NACCE can help other member colleges to obtain funding.
  • Guidance on federal proposal preparation.
  • Aunique roundtable open discussionwith all of our panelists taking live questions from webinar attendees.

"This is a chance to build up our entrepreneurship program; don't miss it!"-Cem Erdem

Presented by:

Cem Erdem,CEO, Augusoft

Heather Van Sickle, Executive Director, NACCE

Christine Pigsley, Dean, Dakota County Technical College

Megan Ballard, Grant Development Specialist, Springfield Technical Community College

Links from the webinar

Grant RFP:

More about the grants:

Project Skyway:

NACCE article about grants:

ChristinePigsley (Dakota County Technical College)


MassChallenge: Untapped

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MassChallenge is running the largest global non-profit startup competition and accelerator program, where teams compete for $1 Million in cash awards, with no strings attached. Join one of the Founders of MassChallenge and a couple of the top 2010 winners to hear about the vision and experiences from last year as well as what you can expect in 2011.

MassChallenge is open to community college educated entrepreneurs and students in community college entrepreneurship programs. This is a fantastic opportunity for NACCE member schools to assist one of their own to gain incredible tools, resources and perhaps even one of the cash prizes.

As MassChallenge says, they exist to help early-stage entrepreneurs win. All you have to do is enter.

Presented by;
John Harthorne
Founder and Chief Executive Officer



Partnerships: The Key to Sustainability Initiatives

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Join us for this NACCE/Augusoft partner webinar as Joseph Hauth of South Seattle Community College showcases how they took an entrepreneurial approach in developing a new contract and entrepreneurship-training center.

In this webinar you will learn:

  • How South Seattle collaborated with onsite partners in designing new green jobs training programs that directly serve the needs of the local manufacturing community.
  • How they leveraged state and federal funding opportunities to do this.
  • How a planned capital expansion will facilitate additional new job creation through innovative training programs and new onsite business development partnerships.
  • How successful partnerships can propel your green entrepreneurship training programs.
  • How South Seattle plans on partnering with their non-credit/lifelong learning program to test-drive some of these new initiatives.

Presented by:

Joseph Hauth, Director, PSIEC
South Seattle Community College


Growth & Opportunities in the Business of Fitness: Partnering to Train Fitness Entrepreneurs

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The fitness industry continues to grow and flourish, despite downturns in the economy. Young professionals, career changes and baby boomers delaying retirement are entering the industry and looking for quality training and certification. This growth presents opportunities for colleges, incubator centers and workforce development offices to attract, educate, train, certify and assist in business development.

Participate in this informative webinar and learn about the growth in the fitness industry and demand for qualified fitness entrepreneurs. We will discuss gaps in current training and elements for success in preparing successful fitness entrepreneurs. Finally, we will present a partnership model that will allow you to get involved in this growing industry and add training fitness entrepreneurs to your programs and services.

Presented by:
Trenton Hightower, Vice Chancellor, Virginia Community College SystemAmy Hyams, Ed.D., Director of Program Development, World Instructor Training Schools



The Impact of Globalization Upon International Business Operations

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During this informative webinar, attendees will learn the many definitions of globalization, the historical background of major international organizations fostering globalization, and the use of global products in a global market.

We will also discuss the role of globalization in the economy of many countries and its impact upon the manufacture of products, the delivery of services, and international trade among many countries around the world, and the roll our community colleges can play in producing students ready for this ever growing marketplace.

Presented by;
Felipe Chia, professor of Management and Marketing at Harrisburg Area Community College
Sarah Singer, Assistant Director, International Business Center, Michigan State University


Experts Program: Delivering The Power of Email Marketing Seminar

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Since 2004 Constant Contact has been showing small organizations how to grow their businesses through its signature seminar program– The Power of Email Marketing. This seminar provides a comprehensive look at email marketing best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, and getting readers to take action. Learn how you can offer The Power of Email Marketing as part of your entrepreneurship curriculum by participating in the Constant Contact Experts Program.

Learning Objectives:
- Why email marketing is so effective in growing small businesses
- How to use the Experts Program to deliver The Power of Email Marketing seminar
- How Constant Contact supports your efforts

Presented by:
Barbara Langdon, Senior Manager, Experts Program, Constant Contact

Email for program questions:
To access the
To Learning Center:


Augusoft/NACCE Webinar: Running a Successful Non-Credit Entrepreneurial Program with Your Credit Based Program

Learn how a small non-credit, Continuing Education program successfully manages four different money making offerings, while helping their credit entrepreneurial program educate Minnesota's future CEOs. This presentation will showcase various successful programs and the technology tools used to run these entrepreneurial ventures.

Gary Hebert & Christine Pigsley, Dakota County Technical College

Learn more about Augusoft Lumens®:



The Power of Email Marketing

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Learn how to use email marketing and social media to build customer loyalty, and generate repeat business, and referrals from your existing customers. Building relationships with customers and prospects is vital to growing your business. Reach them with professional email communications that make you look great! We will cover the basics of email marketing, why email works so well, and how to use email to grow your business. Master email marketing by attending this comprehensive look at winning strategies for getting and keeping quality subscribers, creating appropriate content, increasing email deliverability, and building interaction to drive sales.

Constant Contact is making The Power of Email Marketing seminar content available to NACCE members who complete Experts Program training, so that you can offer the seminar as part of your small business curriculum. This webinar will familiarize you with the seminar material. You'll be able to learn more about the Constant Contact Experts Program at the upcoming NACCE Conference as well.

Presented by:
Heidi Tobias
Sr. Manager of Distance Learning
Constant Contact, Inc.
Phone: 781-472-6218
Twitter: @htoby



The Plan Before the Launch

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Melinda F. Emerson, small business coach and author of the national bestseller Become Your Own Boss in 12 Months, has designed a system to help would-be entrepreneurs transition from corporate America to small business ownership. Melinda explores the skill sets that would-be entrepreneurs must engage to overcome the roadblocks leaving an employment structure presents. She is joining us to talk about the Emerson Planning System, which she calls "The Plan Before The Business." Melinda, known to many as "SmallBizLady," was recently named by Forbes Magazine one of Top 20 women for entrepreneurs to follow on Twitter. Her work had also been featured on NBC Nightly News, and in the Wall Street Journal, Entrepreneur, Black Enterprise,

Presented by: Melinda F. Emerson


Course/book info:


Business Plan Competitions: Best Practices and Creative Concepts

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Tim Berry has played many rolesin business plan contests, mainly as judge at more than a dozen major intercollegiate MBA-level contests, but also as an investor in an angel investment contest, and as a judge at non-academic contests including and two others, and has also been faculty mentor for undergrad teams entering on-campus undergrad business plan contest. In this webinar he'll be putting his experience and opinion into practical, real-world tips and traps for faculty on developing and managing a business plan contest, with special attention to the learning benefits.

Presented by:
Tim Berry
President and founder of Palo Alto Software, founder of, co-founder of Borland International, author of books and software on business planning

Tim Berry -
Tim Berry

Guy Kawasaki-The Art of the Start
Guy Kawasaki -Blog


10 Internet Tools All Your Students Should Know About When Starting a Business

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Today's Internet tools aren't just helpful tools that help entrepreneurs save time and money.They're game changers that create new business opportunities and revolutionize business startup strategy. For example, in many cases, it now makes more sense to test a concept before extensive business planning, because the testing takes fewer resources and yields more insight than the planning. This webinar will walk you through 10 critical tools and help you understand their importance and how to use them.

Presented by

Michael Simmons,CEO, Extreme Entrepreneurship Tour


Incorporating a Business – LLC’s, S Corps, and Everything Else

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At some point every business must decide if forming a legal business entity makes sense. Yet thinking through that decision is confusing and tricky. The terminology alone – DBA, LLC, LLP, S Corp, Inc. – can make your head spin.

This program is designed to walk you through the available choices for organizing a business and to give you a framework for thinking about the choice. Presented in a clear, step-by-step approach, the material is accessible for all entrepreneurs whether you've been around the block a couple of times or are just starting out.


Michael Sweet

Attorney Michael Sweet joined the Springfield law firm of Doherty, Wallace, Pillsbury and Murphy in 1996, after practicing law with the Wall Street-based firm Winthrop, Stimson, Putnam & Roberts. His general business law practice includes corporate transactions, debt and equity financings, business organizations and commercial real estate. He is also a member of the Connecticut Bar. His clients include manufacturing and service businesses with operations in a variety of industries, including energy, professional sports, finance and information technology.

He is a member of the board of directors of a neighborhood-based charitable organization in the North End of Springfield, represents multiple land conservation organizations and is involved in pro-bono economic development activities. He has also volunteered as a college lacrosse coach and continues to be active in youth sports. He holds a bachelors degree from Brown University and his law degree from Boston University.

Eric Gouvin

Eric Gouvin is a Professor of Law and the Director of the Law and Business Center for Advancing Entrepreneurship at Western New England College. In practice Professor Gouvin handled banking and commercial matters for clients ranging from Fortune 500 companies to small, closely-held concerns. He has published numerous books and articles on business law topics. He holds a bachelors degree from Cornell University, a masters degree from Harvard University, and two law degrees from Boston University.

Professor Gouvin also has a strong interest in community economic development and entrepreneurship, serving on the Kauffman Foundation's eLaw editorial board, the advisory board for the Scibelli Enterprise Center and the advisory board for the Entrepreneurial Initiative of the Harold Grinspoon Charitable Foundation. An active member of the American Bar Association, Professor Gouvin has Co-Chaired the Business Law Education Committee of the Business Law Section and Chairs the Adjunct Faculty Committee of the Section on Legal Education and Admission to the Bar.


Entrepreneurial Coaching...The Missing Link?

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Until now educational entrepreneurship has often been limited to an expanded set of "business curriculum". This has posed a challenge for educators, especially community college faculty members. The need to define, create and extend entrepreneurship over the horizon has never been so critical to the success of both students and community colleges across America.

This webinar will demonstrate how to increase revenues and sources of funding by expanding the scope and professional exposure of your college into the community beyond your present spheres of influence. Coaching allows community colleges to target the community's business owners, independent contractors, local chamber of commerce, interested civic groups and service clubs with a program that can enhance your presence and stature in your local market.

Cinch Munson of Mid-Plains Community College will share his perspective on the much needed connection between entrepreneurial education and real world application.

Teaming up with Mark Wehner's REEsults Coaching, Mid-Plains' emphasis is on creating a curriculum of entrepreneurial mindsets and methods to compliment all the tools and practical knowledge gained in conventional programming. Presently, Munson and Wehner are working on a workshop presentation titled, "Entrepreneurship: DO or DIE"

with an overview of the workshop shared in this webinar.

After completing the webinar, attendees will have an excellent perspective on how their community colleges can benefit, both educationally and financially, by adding coaching onto their campus.

Presented by:

Mark Wehner, Founder and CEO of REEsults Coaching™

Cinch Munson, Associate Vice President, Mid Plains Community College's Center for Enterprise.


MassChallenge Global Startup Competition and Your Community College

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MassChallenge CEO John Harthorne will provide an overview of the MassChallenge Global Startup Competition. MassChallenge is running a global startup competition to accelerate the launch and success of high-growth, high-impact new businesses. The first contest launched on April 14, 2010 with a total prize pool of $1 Million. The submission deadline is June 11, and winners will be announced in early October 2010.

As many NACCE members can attest, the growth in entrepreneurship programming and content at Community Colleges is gathering a lot of interest from students, faculty and staff as well as the communities within which our schools are located.Bunker Hill Community Collegein Boston isseeing a dramatic increase in students coming to their Community Center for Entrepreneurship with business concepts they want to develop, both from within our academic programs in entrepreneurship and business but particularly within other programs like Visual and Media Arts, Computer and Information Technology and Hospitality. At the same time, faculty interest in including entrepreneurship content in their coursework and administration's support for this integration is flourishing, all while local government agencies and non-profits - like MassChallenge - are making support for and partnership on behalf of small business launch a top priority. It's an exciting time to be working with students to helpthem develop their business ideas into strong and vital potential business models that can help spur economic growth in the Commonwealth and beyond.

The MassChallenge competition is open to anyone in the world, with any idea, in any industry. Physical activities will be based in Massachusetts where innovation resources are most concentrated. Every entrant will receive training, feedback, PR and networking support via expert volunteers from partner organizations. Around 100 of the highest-potential entrants will receive intensive mentorship and other free resources, including office space and targeted introductions to customers and funding sources. The very best startups will be identified by expert judges to receive cash awards toward launching their businesses along with enhanced PR and privileged access to top investors seeking to place seed capital to work in high-growth firms.

MassChallenge is a non-profit leveraging both public and private funding.

Presented by:

John Harthorne, Founder and CEO of MassChallenge

Erin DeCurtis,Coordinator, Community Center for Entrepreneurship, Bunker Hill Community College


Teaching Innovation: Raising the Bar in Community Colleges through Innovation

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Teaching innovation has been a challenge for community colleges. Webinar presenter, Praveen Gupta, through his research, has developed the "science of innovation", and a curriculum for teaching innovation that he has successfully taught for eight semesters at the School of Applied Technology of Illinois Institute of Technology.

This teaching innovation webinar is designed for leaders of entrepreneurship centers at community collegesand faculty members interested in learning about innovation. Praveen's presentation will include topics covered in the class, class clips, student projects, cases, project presentations, and students' feedback. Praveen will share the revenue generation opportunities for entrepreneurship centers, and working alliance model with IIT/Accelper.

After completing the webinar, attendees will have a better understanding of how delivering education in innovation to support American entrepreneurship and job creation.

Presented by:

Praveen Gupta, President,Accelper Consulting-


HR and the Entrepreneur: An Educator's Guide to Small Business Human Resources

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With a good understanding of small business HR, entrepreneurship students will be well poised to grow their businesses in the future. Courses dedicated to small business HR can focus on key issues that may not be addressed in a corporate HR class, such as effectively budgeting for new hires and managing small teams.Whether your students are currently hiring, thinking about adding their first employees, or just want to improve their hiring and managing skills, this webinar offers real-world advice your students can use to build a successful team. Learn more about how to identify exactly the kind of help they need, where to find the right employees, information on employment and labor laws, tips on managing paperwork, and how to better become both a manager and a leader.For companies that are bold in this economy, there are many great opportunities - from terrific available talent to lower labor costs.

Presented By:

Rhonda Abrams, President and CEO of The Planning Shop


The Community College President's Prayer and a Chinese Curse

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Join Pamela Cox-Otto, Ph.D. and CEO of Interact Communications as she hosts a webinar discussing her incredibly exciting article, "The President's Prayer", which was a featured story last fall inCommunity College Week.

Following theannouncement from the Obama Administration ofthe $12 billion community college initiative, Cox-Otto delivered an inspiring "call to arms" to community colleges everywhere. The President's Prayer article was not only inspirational, it was a forceful reminder that now is the time for greatness, a time to inspire and to lead the charge for change our country so desperately needs.In her article and during this webinar Cox-Otto will discuss how now is the time to;

  • Let the community discover our community colleges, and not be its best-kept secret.
  • Let the community see that it is a greater challenge to move a not-ready-for-college student, a single mom, a displaced worker, or a veteran to an associate degree than it is tomove a high school "B" student to a 4-year college degree.
  • Letcommunity collegesbe the college that students choose first and not their last resort.
  • Let the leadership of our states and nation see that given support,community collegescan and will train the workforce of the future.

Presented by:

Pamela Cox-Otto, Ph.D. and CEO of Interact Communications


Doing Lots With a Little: Relationship Building to Create High Value for Programs

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It's a conundrumfaced by community colleges across the country. Never has interest in entrepreneurship education been stronger. However, finding funds to capitalize on this trend is challenging precisely because the event that has fueled the demand to begin with-the lingering recession has created budget pressures on campuses everywhere.

Of course, community colleges have long been accustomed to doing a lot with a little. So it should come as no surprise that NACCE members have found ways to offer students, entrepreneurs and would be entrepreneurs outstanding and affordable events that address the rising demand for good information on how to start and build a business.

Join NACCE members from Massachusetts, Minnesota, New York, and Pennsylvania as they share how they all have learned the same lesson: Building relationships is the key to being able to stretch your budget dollars for maximum impact.

Presented by:

Sherry Tshibangu, Assistant Professor, Monroe Community College

Richard Warner, Professor, Lehigh Carbon Community College

Bogusia J. Wojciechowska, Dean of Professional Studies, Bunker Hill Community College, Center for Community Entrepreneurship

Beth Pridday, Director, Business & Entrepreneurial Services Center, Minnesota State Community & Technical College


Twitter 201

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Advanced Twitter Tips, Best Practices, and Case Studies

Twitter, launched just three years ago, expects to have 25 million users by year's end. Now is the time to get up to speed on twitter and harness its massive power to speak directly with anybody who should know about your program.

With Twitter only being in our environment for such a short time, it is easy to feel overwhelmed and confused. Please consider attending this webinar to gain tips that will help new and experienced users get the most out of this powerful networking and marketing tool.

Topics covered include:

  • Tips on Growing
  • Measuring Success
  • Twitter Tools
  • Integrating Twitter
  • Case Studies

Presented by:

Brad Kleinman, Chief eMarketing Officer, WorkSmart Integrated Marketing


Twitter 101

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Twitter, launched just three years ago, expects to have 25 million users by year's end. Now is the time to get up to speed on twitter and harness its massive power to speak directly with anybody who should know about your program.

With Twitter only being in our environment for such a short time, it is easy to feel overwhelmed and confused. Please consider attending this webinar to gain tips that will help new and experienced users get the most out of this powerful networking and marketing tool.
Topics covered include:

  • Statistics and trends
  • Why tweet?
  • Account setup best practices
  • What to tweet about

Presented by:

Brad Kleinman, Chief eMarketing Officer, WorkSmart Integrated Marketing


Join special guests from St. Petersburg College's entrepreneurship program and continuing education/workforce development as they share with you how they worked together to boost each other's programs. From their example you will learn about the tactics that worked to:
  • Increase entrepreneurial class enrollments.
  • Leverage numerous opportunities without cost.
  • Establish strong internal relationships and generate campus referrals.
  • Utilize Web-based technology with proven data collection to improve learning outcomes and gain operational efficiencies.

Presented by:

Dr. James Olliver, Provost, Seminole and eCampus – St. Petersburg College

Dr. James Connolly, Director of Corporate Training - St. Petersburg College


Grants: How has Washington Changed and What Does It Mean for Your College?

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Faced with high tuition costs, a weak economy, and increased competition for admission to four-year colleges, students today are more likely than at any other point in history to attend one of the nation's 1,100 community colleges. Annually, community college enrollment is increasing at more than twice the rate of that at four-year colleges, by 2.3 million students in the first half of this decade alone.

The rise of these institutions reflects their important roles in training workers, especially first-generation college students, for well-paying, high-demand jobs and in providing students a bridge to even higher levels of education.

The new administrationhas putconsiderable focus on the role of community colleges play and has allocated significant funds. The question is; what is out there, is your program eligible and what is required?

This session will highlight ideas and suggestions for writing a fundable federal grant, including setting the stage with a succinct statement of need; developing a focused, efficient management plan; and driving it home with formative and summative evaluation. This session will be tailored to the experience and knowledge of webinar participants.

We will also offer advice and suggestions on how to report and sidestep potential issues once you are awarded the grant.

Presented by:
Erik Pages, Consultant, EntreWorks Consulting
Megan Ballard, Grant Development Specialist, Springfield Technical Community College
Dr. Stephanie Etter, Director School of Business, Miami-Dade College


Entrepreneurship: Creating Pathways from Community Colleges to 4-Year

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A promising effort is underway in California's Central Valley to create a replicable model for how community colleges and four-year schools can partner to build an entrepreneurial education pathway that takes students all the way from high school through to successful self employment. Now entering the third year of a three-year initiative funded by the Coleman Foundation, the program is already producing promising results.

The Community College Entrepreneurial Pathway is a unique partnership that has resulted in consistent curriculum and programs across 10 community colleges and California State University, Fresno. The goals are to: build a higher level of knowledge and skills among young adults by building an "Entrepreneurial Pathway" from high school, community college to four year college; to prepare students to launch their own business at any point along the pathway; and to bring consistency to the delivery of entrepreneurial education in the Central Valley.

Presented by:

Marianne Dunklin, Ph.D. , Project Director, Fresno City College

Genelle Taylor, Associate Director California State University, Fresno


Entrepreneurship: Creating Pathways from High School to Community Colleges

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Building a successful entrepreneurship education pathway is a goal for many community colleges with entrepreneurship programs, but the process requires establishing strategic partnerships beyond administration. Miami’s Youth Entrepreneurship Pathway (YEP) is a partnership creating a seamless entrepreneurship education pathway for students in Miami-Dade County. Founded in 2006, YEP partners include the Network for Teaching Entrepreneurship, Miami Dade County Public Schools, Miami Dade College, and The Launch Pad at the University of Miami. This webinar will discuss current partnerships and the potential opportunities surrounding the entrepreneurship education pathway in South Florida, including dual enrollment, faculty development initiatives, and initiatives that connect public schools with 2 and 4 year colleges.

Presented by:

Stephanie Etter, Director of the School of Business at Miami Dade College, Executive Director of the Southeast Small BusinessTransportation Resource Center and a member of the Board of Directors for the South Florida Network for Teaching Entrepreneurship.

Alice Horn, Founder KidVentures, Inc., Executive Director of the National Foundation for Teaching Entrepreneurship (NFTE South Florida).


Facebook 201

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According to a recent study by interactive marketing agency Rosetta, 59% of 100 top retailers are now using Facebook. That's impressive, and goes to show that Facebook can be used as part of a well-targeted media strategy.

Facebook is not just for individuals to keep in touch with friends. It's a very effective networking and marketing tool that can create awareness and connect with your program with your community.

Topics covered during Facebook 201 webinar:

  • FB advertising best practices and tips
  • FB share/FB connect (FB + Wordpress)
  • FB public profiles
  • Getting started
  • Customizing your page
  • Top apps to consider
  • Promoting your page
  • Measuring your success

Presented by:

Brad Kleinman, Chief eMarketing Officer, WorkSmart Integrated Marketing


Facebook 101

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Facebook is just for kids or is it? Take a look at some key growth trends:

  • Facebook has over 250 Million users and is growing by more than 700K users a day
  • Two-thirds of Facebook users are outside of college
  • The fastest growing demographic is those 30 years and older

And it's not just the reach of Facebook that is astounding, but user engagement is off the charts:

  • More than 5 billion minutes are spent on Facebook each day (worldwide)
  • More than 30 million users update their statuses at least once each day
  • More than 8 million users become fans of Pages each day

More and more organizations across the nation are beginning to jump on the bandwagon, as they realize that it is in their best interest to have a Facebook presence. Let's explore some of the most powerful techniques you can employ to take advantage of Facebook to grow enrollment for your entrepreneur center.

Topics covered during Facebook 101 webinar:

  • Introduction to FB
  • Statistics and trends
  • Some schools that are using FB.
  • Why are they using it?Getting started with FB (personal profile)
  • Navigating the platform
  • Building your network
  • Using friend lists
  • Intro to FB for business, getting started with FB ads

Presented by:

Brad Kleinman, Chief eMarketing Officer, WorkSmart Integrated Marketing


Successful Collaboration between Entrepreneurship and Continuing Education Programs

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Successfully leverage your entrepreneur and continuing education units to increase enrollment, generate income, build business and community relations through joint collaboration, while benefiting the entire college. Join Gary Kay, formerly with Mount San Antonio Community College, as he shares how his college created community and college partnerships to build successful entrepreneurial learners and businesses.

You will find out how to:

  • Identify your schools entrepreneurial resources and abilities
  • Establish internal and external partnerships
  • Use technology to support cross-divisional entrepreneurialism
  • Collaborate with your CE/WD unit to your advantage
  • Implement an integrated approach to re-brand, re-energize and revitalize the economic and workforce development initiatives through strategic partnerships.

Presented by:

Heather Vansickle, Executive Director, NACCE

Beth Moorhead, Director of Marketing, Augusoft, Inc.

Gary Kay, Former Director of Continuing Education and Contract Training Programs at Mount San Antonio C.C.


Entrepreneurship: A Key Component to Student Retention

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This webinar is designed to highlight the issues that impact student retention and identify common aspects that all institutions need to consider in supporting students. Review the success of potential retention strategies that focus primarily on entrepreneurial opportunities that can be successful in supporting the 21st century workplace.

Presented by:

Bernard Gibson Jr. , Business Professor, Folsom Lake College


Top 10 Tips for Teaching Entrepreneurship Using Business Planning

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Objective: To empower teachers of entrepreneurship and business startups, help students develop practical and realistic business plans, working with assignments that take them through the process.

End results: Students end up learning the process and developing a real plan. Teachers end up with suggested readings, assignments and even a downloadable free syllabus

Strengths: We use the business plan as a teaching tool, to develop teaching on fundamental strategy, market analysis, marketing, sales forecasting, starting costs, funding a new business, and basic numbers including sales, costs of sales, profit and loss or income statement.

Magic ingredients: Well be providing tips and traps collected over 12 years of teaching starting a business and entrepreneurship around a business plan project. That will include lots of details about managing assignments, building stories around key topics, working with slides, getting student inputs and discussions, and developing realistic business plans.


Downloadable teachers copy of Business Plan Pro academic version.

A downloadable Wordpress-compatible syllabus with instructions on how to create a free Wordpress blog and use the downloadable syllabus as the first draft of an online website supporting the class. Wordpress provides these sites for free, and the syllabus is a model of the one viewable today athttp://ba410.combut we provide the source copy in Wordpress format so you can edit it easily and modify as required.

Presented by:

Tim Berry, president and founder of Palo Alto Software, founder of, and a co-founder of Borland International


How to Set Up a Viable Student Business Incubator

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Student Business Incubators represent the new frontier in entrepreneurship education because they accelerate the creation of new student business start-up jobs and help to support economic development in your community.
Student Business Incubators are easy to start, easy to staff and operate, easy to fund and essential in helping students launch their ventures in the demanding world of local, regional, national and global competition.

At the intersection of learning and doing, Student Business Incubators allow students to put theory into practice. Student Business Incubators provide real life experiential learning opportunities, while supporting the entrepreneurial dreams of students through hands-on learning and business plan execution.

Presented by:

Tommy Goodrow, Founder and Chairman Emeritus, NACCE


How to Infuse Entrepreneurship Across Campus

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As entrepreneurship educators we always like to stay abreast of the current research and advice that comes our way. Most of us have repeatedly heard (or read) that entrepreneurship is "not just another business program”. Additionally, we have all heard that in order for you to be successful with your entrepreneurship initiative on your campus, you must "weave” entrepreneurship throughout your institution.

Like many of you, the entrepreneurship team at Johnson County Community College believes that both of these "teachings” are true. However, figuring out why and how to disengage from the business division (seems to be an odd activity/goal because, after all, you have to "report” somewhere!) and, while you are "disengaging” also create and execute the strategies to "weave” (what does that mean anyway?) entrepreneurship "throughout the institution” (dont these thought gurus have a clue what the sacred community college organizational chart looks like?). Seems like a rather daunting assignment created by someone who clearly didnt understand the world of academia, doesnt it?

At JCCC, we believe that we have discovered some strategies (and the requisite systems and procedures) to accomplish the creation and delivery of these "infusion” assignments. While our early attempts were not successful, later strategies have worked for us.please join in on the "Infusion” webinar we will tell all!

Presented By:

Donna Duffey
Professor & Department Chair
Johnson County Community College


Entrepreneurship Center Offerings at Community Colleges

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Today's entrepreneurship and small business education and training customer is seeking opportunities to access a variety of education and training experiences, and community colleges are well positioned to assist!

Fox Valley Technical College has almost a decade of offering non-credit, professional development and continuing education offerings to entrepreneurs and small business owners in a five-county region located in Wisconsin's New North (

In 2004, the FVTC Board of Trustees approved a strategic initiative to launch an entrepreneurship center, the FVTC Venture Center (, with intent to drive economic development in the region.

The center uses a cross community approach to meeting the needs of nascent and existing self-employed people, micro-enterprise operators and small business owners, while generating revenue for the center at the same time-learn how you can generate revenue and goodwill from non-credit, professional development and continuing education offerings, while creating well-equipped entrepreneurs and small business owners who launch sustainable businesses.

Today the FVTC Venture Center is recognized as an innovative leader in entrepreneurship and small business education and training in the Wisconsin Technical College System. The Center offers products and services in three areas, entrepreneurial studies, business development and innovation. If you want to learn more about the FVTC Venture Center and how they have served 700 people resulting in 160+/- business launches, join FVTC Venture Center Director, Amy Pietsch during this insightful webinar.

Presented by:

Amy Pietsch, Venture Center Director, Fox Valley Technical College


The Case for Entrepreneurship Education at Community Colleges

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Economic leaders and education scholars are calling for an increase in initiative, self-regulation, critical thinking, and lifelong learning skills among young people to meet the needs of the growing knowledge economy. If we want to be competitive in the world economic arena and maintain our high standard of living, we must rise to the challenge.

As leaders, how can we develop a systemic initiative to keep young people in school, learning academic and work skills effectively, motivated to be productive and engaged in their communities and the larger economy, and developing success-oriented attitudes of initiative, intelligent risk-taking, collaboration, and opportunity recognition? Entrepreneurship education is one answer to this question, and an important tool to help every child explore and develop his or her academic, leadership, and life skills, as well as potential.

Presented By:

Joe Hesch, Dir. Small Business Development Center, Anoka Ramsey Community College

Heather Van Sickle, Executive Director, NACCE


Web 2.0H! The How to's for a Social Media Marketing Strategy to Increase Enrollment

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You've heard the term: Social Media. You've heard the phenomenal stories of using blogs and marketing campaigns on social networking sites. But what does this really mean? In this presentation you will learn the basic ingredients of social media including blogs, social communities, podcasts, forums, and more. You'll tap into the power and popularity of social media sites and learn quick ways to sort through the maze and choose the best social media strategy that works best to encourage and increase student enrollment in credit and non-credit offerings for your Entrepreneurship Program.

In addition, you'll learn how potential students and entrepreneurs are making the most of social media to connect, promote, and find resources that can help them in their careers and their businesses. This presentation will require active participation from attendees and a willingness to immerse in social media practices -- web forums, blogs, virtual worlds, and social communities.

Much of the class discussion takes place in a variety of virtual world environments which will enable diligent attendees to establish both theoretical and experiential foundations for making strategic decisions and judgments regarding the application of social media to increase student enrollment -- and have some notion of how social media can affect collaboration within their respective communities.

Presented by:

Brad Kleinman, Chief eMarketing Officer, WorkSmart Integrated Marketing

Sherese Duncan, Founder, Efficio for Educators a division of Efficio, Inc.


How to Market an Entrepreneurship Program

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Join us for a fast-paced, value-packed webinar on March 24th where we will discuss how to market your entrepreneurship offerings. During this 60 minute webinar, well cover some of the foundational components that you should have in your marketing plan, along with multiple advanced tactics that institutions across the nation are using to grow enrollment in their programs. You dont want to miss this webinar, where well look at topics such as:
Traditional marketing techniques such as print collateral, media relations, and establishing strategic partnerships with organizations in your community.
Online marketing techniques such as building a more conversion centric website, strengthening your email marketing campaigns, and taking advantage of social media websites and resources such as Facebook, LinkedIn and Twitter.
Buckle your seat belts because this webinar is going to be a fast paced ride that will leave you with great ideas to get growing TODAY!

Presented by:

Brad Kleinman, Chief eMarketing Officer, WorkSmart Integrated Marketing


Building a Comprehensive Entrepreneurship Center

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Program Description:
An opportunity to understand the pressing issue of creating, operating and growing an entrepreneurship center while meeting the needs of the community. The webinar outlined components for building and sustaining a comprehensive entrepreneurial center at the community college level.


Tim Mittan, Director of Entrepreneurship, Southeast Community College, NE

Tim Putnam, Associate Director, Pappajohn Entrepreneurial Center, North Iowa Area Community College, IA

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