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NACCE Webinar: Simulations – A New Approach to Helping Your Students
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When: 09/07/2011
4PM Eastern

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A lecturer from Wisconsin recentlytold us "Entrepreneurship students in the US are increasingly voting with their feet. If they don't like the course, they are not staying. As educators we have to be more enterprising.”He recognizes that much of the money his department spent 18 months ago on entrepreneurship training materials was largely wasted.

"We spent a lot of money on the training materials and books but they're not inspiring or engaging the students,”he continues."We've got to communicate with young people on their level and accept that things have moved on from the time when we were at college.”

Every year the higher education system in the United States produces about 350,000 Bachelor of Science students. However, 10 million people or 28 times that number are playing World of Warcraft – an online game. Even small games that we have never heard of, like Dofus, attract 450,000 players.

Games have a tremendous impact on teaching and learning. Today, none of us would dare board an airplane if the pilot hadn't first gained sufficient experience in a flight simulator. Yet, it seems acceptable to allow someone to manage complex business situations, run and start companies without them first gaining the right level of management experience and business acumen.

What is a simulation?

A simulation is an imitation of the real thing. Simulations in education can deliver basic, repeatable concepts without compromising on academic rigor.

One of the primary advantages of simulations is that they are able to provide users with practical feedback and they can be used as an effective means for teaching or demonstrating concepts.

In this webinar we will demonstrate…

  • How you can challenge your students through scenarios like a Cashflow Crisis, Start Up or Growing Pains.
  • How business principles can be used to teach across different disciplines like law, design, engineering and music.
  • Why blue chip companies like BMW and Walmart use a small business simulation for training.
  • How much fun a business simulation can be.

Presented by:
Huzefa (Zef) Neemuchwala
CEO and Lead Consultant
Yellow Sequoia

Keith Weidkamp
Lead Academic


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