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NACCE Webinar: Collaborating Locally to Compete Globally
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When: 05/04/2011
4PM Eastern

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Presenting an innovative business-education partnership model identifies the role that applied learning institutions can play in creating new jobs and driving economic growth in manufacturing regions challenged by globalization.

The model is based on economic development theory, clusters, and analysis of 'best practice' regional innovation systems around the world. However the focus will be on practical suggestions, hurdles to overcome and results. The session will highlight promising case studies that feature collaboration between students, SMEs, government agencies and complementary partners.

Fanshawe College’s International Business Management (ITB) program is a post-graduate applied learning program that creates collaborations among students, small and medium enterprises (SMEs), and other partners to identify export markets for partnering firm’s goods and services.

Businesses that are looking to broaden their export capabilities identify markets of interest. Students then gather market and competitive intelligence from a variety of sources, including globalEDGE.

globalEDGE is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Partially funded by a U.S. Department of Education Title VI B grant (CIBE program), globalEDGE™ is your source for global business knowledge.

The Michigan State University International Business Center (IBC) was designated in 1990 as a National Resource Center by the U.S. Department of Education (i.e., a Center for International Business Education and Research). The mission of IBC is to leverage our leading-edge competencies to provide superior education, research, and assistance to businesses, public policy makers, academics, and students on issues of importance to international trade and global competitiveness.

Students then recommend market entry strategies and can also propose innovative sales and marketing plan strategies to help the SMEs develop cost-effective marketing plans.

The collaborative approach will be of interest to international business educators, economic development agencies, export-oriented government officials and businesses interested in enhancing international trade. The model can be adapted to capitalize on the unique strengths of regions and applied learning institutions across North America.

Presented by:

Murray E. Morgan, Coordinator, International Business Management Program, Lawrence Kinlin School of Business

Sarah Singer, Assistant Director, International Business Center, Michigan State University

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