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NACCE's Entrepreneurship Specialist Certificate Online Training

Posted By Christine Pigsley, Tuesday, December 3, 2013

What is the recipe for successful campus engagement in your entrepreneurship program?

As we approach the holiday season the campus is buzzing with the passing of secret recipes, invitations to get-togethers, even how to re-gift without getting busted, and it gets me to thinking that there has to be a way to get the buzz going on campus about the entrepreneurial future for each of our colleges.

We spend a great deal of time promoting what we do in entrepreneurship to the larger community and to the businesses we serve, but what about the internal commitment to making our campuses more of an entrepreneurial institution? If we "toot” our internal horn will it seem like self-promotion or an open invitation to join the party?

Here are 5 tips to help you achieve that balance of the buzz that will increase the participation level in your efforts on campus:

  1. Don’t praise the people- profile the effort. Sell the campus community on the impact of the effort instead of the great works of the individuals. You can say thank you, but do it with subtlety.

  2. Make what you do really sound like fun. And then follow through and make sure it IS fun and not hype. When was the last time you volunteered to be involved in something that sounded boring or difficult? Oh and remember fun is in the eye of the beholder not your definition- know your campus community.

  3. Don’t be afraid to say what’s in it for them? We get caught up in what’s good for the institution, and forget that people have needs. Feed the need!

  4. Compartmentalize. Not only do you get more mileage when you share little "bite-sized” news flashes or requests for participation, you will get greater comprehension of what you are looking for and how people can specifically engage.

  5. Invest in an effort that gets people on board at the front end of the effort. When you include the larger college in on the action planning instead of making them free labor, they own it.

One idea to consider is to engage a cross campus team in putting together an entrepreneurial campus action plan. NACCE has a variety of resources that can help you build your buzz. Check out the NACCE bookstore for the essential practices series ( or gather your team for a facilitated online training ( that starts on February 3rd . You can also contact one of our NACCE member ambassadors who can help your college or program find the perfect recipe for growing and developing entrepreneurship on your campus.

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