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Northern Wyoming Community College (WY) will offer workshops and newsletters to assist entrepreneurs to capitalize on opportunities in the local tourism economy. Matching funds: $2,500. Project Director: Karen St. Clair


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Destination Sheridan

Posted By Sheridan College _, Wednesday, April 20, 2011

Northern Wyoming Community College District continues to work with the Downtown Sheridan Association in offering trainings, programs, and other resources to assist the retails to create desinations for their businesses rather than mere pass-throughs.  The new year has brought several new trainings that have been offered to the retailers at no cost.


January - we offer a class on tools to bring in the overstressed customers.  The focus of the class was to help the retailers with ideas and tips to get those customers back into their stores after the holidays, during the typically slow first quarter.  We had a lower turnout at this workshop as many of our retailers themselves closed for a  few days of rest and relaxation also.

February - we offered a class on Selling Smarter.  During this workshop, we discussed such topics as

•Understand a wonderful paradox: helping other people get what they want gives us more of what we want.
•Use goal-setting techniques
•Recognize the difference between features and benefits
•Identify and be able to better present the competitive strengths of your products and services
•Use different types of selling for different situations.
•Identify ways to find new clients and network effectively.

Attendance at this workshop was much better, not to mention the topic was definitely of interest.  We had 14 people at this workshop. 

the next several workshops planned are a result of conversations that we have had with many of the retailers,

March -  we offered a retail math class.  This class may seem elementary but many business owners were asking for help for their young managers and assistant managers so they understand more about how to plan workloads, schedule employees, and order inventory based on the math side of business.  This class was wonderfully received with 19 people in the class. 

April - social media/FaceBook can be a very daunting challenge for retailers.  Brings a lot of questions out - do I have time to do Facebook?  What do I put on Facebook?  does is actually bring me customers?  etc.  So for April we started with a workshop on 5 new trends in promotion and advertising.  This included Facebook, QR Codes, Digital Signage, mobile marketing, and website and local search optimazation.  This was a great introduction to many new forms of promotion for our retailers.  They were very intrigued by Facebook in particularly that we are planning a day long training on not only the concept behind the benefits of having a business FaceBook page but the participants will actually get into Facebook and start creating their own pages with the help and support of the instructor.

We already have filled one class for the May Social Media training that we are now considering opening another section and offering it again.

With the help of this Coleman grant, we are now finally taxing down the runway and about ready for take off with the Retail Businesses/entreprenuership and their acknowledging the need and desire for continued training.


Oh, and to top off what we are doing here in Sheridan with the retailers, Sheridan was just voted in March as one of the Top 12 US Destinations through the National Historical Preservation Society.  In the voiting, we came in second to Paducah, Kentucky. 


Karen St Clair,

Director, Workforce Training and Development



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NWCCD WFTD Delighted to Promote Entrepreneurship among Downtown Sheridan Businesses

Posted By Sheridan College _, Tuesday, December 7, 2010

Sheridan College Workforce Training and Development is delighted to receive the Coleman Foundation Grant to start an  Entrepreneurship Program Sheridan, WY. 

The proposed project by Sheridan College Workforce Training and Development  is Project: Destination Sheridan.  This partnership project works with the Downtown Sheridan Association to not only help implement the entrepreneurship program at Sheridan College but to help our Downtown Businesses grow to become destination points rather than pass throughs.

Project: Destination Sheridan has been designed to support existing entrepreneurs to grow and build successfully through this time of downturn in the economy and beyond.  Through Project: Destination Sheridan, Sheridan College, Workforce Training and Development will assist local entrepreneurs to capitalize on the influx of tourists throughout the year by coaching them on how to build entrepreneurship sustainability through Branding, Marketing, Tourism and Downtown Development.

Through this project, businesses will learn tips and ideas how to improve their bottom line by building and retaining a solid local customer base as well as capturing out-of-town customers before they come. Activities for this project will include: · Monthly workshops offered to the local downtown entrepreneurs. Topics for the monthly workshops may include such as branding, public relations versus advertising, social media networking, how to differentiate yourself, visual merchandising, curb appeal, hours of operation, how to attract customers without advertising, creating a web presence (capture them before they come). · A bi-monthly email newsletter will provide the entrepreneurs with timely tips and seasonal ideas they can implement and see results immediately. The newsletter will focus on topics such as the seasonality of the customers such as families in the summer, hunters and other outdoorsmen in the fall, display and sale themes and promotions, customer service/relationship building, building business retention, expansion, and recruitment strategies that work in concert with existing businesses, and build financial and technical assistance for the business owners as well as ideas from other successful businesses.

Project: Destination Sheridan anticipates beginning their first monthly workshop in December, 2010 and their first newsletter in November, 2010. The project grant timeline to build the excitement and the interest and to spread the word about this educational opportunity for local entrepreneurs will go from November 1, 2010 to June 30, 2011.

We very much appreciate the support we have been given from the Coleman Foundation and look forward to the opportunity to work with the downtown businesses to help continue to make Sheridan a destination.

Our first newsletter went out on November 22 and our first workshop - "Maintaining Positive Attitudes Through the Holidays" is scheduled for Thursday, December 9.  I have attached a copy of the first newsletter that I copied into a pdf file. 

I very much would appreciate any feedback as we continue to grow our Entrepreneurship program and help our downtown businesses grow and prosper.


Thank you,

Karen St Clair,

Director, Workforce Training and Development

Northern Wyoming Community College District


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Support Documents

Posted By Matthew R. Montoya, Friday, October 29, 2010
Support Documents

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