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Unique Outreach Program Encourages Disadvantaged Business Success through Training/Mentoring

Posted By Administration, Thursday, September 18, 2008
Unique Outreach Program Encourages Disadvantaged Business Success through Training/Mentoring


Guide Description:  
Focus group interaction before we created our Targeted Business Development Program led to the development of a unique training series like none you will ever see in off –the-shelf programs for women and minority small businesses; includes assistance in personal accountability as well as a holistic look at personal/business finance.


Full Description:  
In 2003 the Lambeau Field Renovation was completed, but in the debriefing process, the Stadium District Board overseeing the renovation saw a trend that needed to be addressed:  subcontractors attempting to employ minority and women owned businesses as part of their effort to meet Disadvantaged Business Enterprise (DBE) goals had difficulty doing so.  They found that DBE’s, and in particular, Minority Business Enterprises (MBE’s) and Women Business Enterprises (WBE’s) were less than competitive in getting and keeping these sub-contracts, for a variety of reasons.   To help, NWTC, in conjunction with the Stadium District Board, funded a position dedicated to providing small business training, mentoring and networking, thereby enabling DBE’s to compete more successfully on a level playing field. 


Since its creation, the Targeted Business Development Program has:

  1. Developed innovative curriculum expressly to meet the needs of minority and women owned businesses
  2. Created a training setting that covered all relevant business topics – training format was 3 hours per session, one session per week, 24 weeks
  3. Enrolled 34 businesses in the program
  4. Required all participants to write their business plans

Participants in this concurrent session will learn how we market the program, how we screen and evaluate participants, what we teach, how we teach it, and how we measure its success.  Many community colleges dream about offering a program like this.  Now NACCE members can hear from someone who has been offering such a program for 2 years.  We’ll share our pricing strategies, and talk about the future.

Andrew Clark, Manager, NWTC Center for Entrepreneurship, Northeast Wisconsin Technical College,  WI      

JD Murphy, Entrepreneur Specialist, Northeast Wisconsin Technical College, WI

Tags:  Diverse Populations 

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