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Successful Marketing: Secrets & Strategies, Effective Entrepreneurial Marketing

Posted By Administration, Wednesday, September 17, 2008

Successful Marketing: Secrets & Strategies, Effective Entrepreneurial Marketing


Guide Description:
Marketing is critical to the growth and health of every business., but which techniques really work for entrepreneurial companies? Help your students develop a complete marketing plan – from an entrepreneurial perspective.   Includes all the latest  online tactics as well as advertising, public relations, guerrilla marketing, budgeting & much more. 


Full Description:   

Marketing is consistently one of the most important content areas to cover in entrepreneurship education – and is always a critical issue for business success. Unfortunately, most marketing texts and curricula were  developed aimed at huge corporate marketing – rather than developing a true entrepreneurial marketing plan and understanding entrepreneurial marketing tactics that work in the real world.


Participants will learn how to develop effective entrepreneurial marketing course(s) for their students, including the development of a complete marketing plan and budget. Whether you’re looking for one marketing course, or a full range of entrepreneurial marketing courses, this session helps you learn which components to include as well as giving you tools to make your job easier.


Topics include:

  • Marketing tactics that really work for small & entrepreneurial companies
  • Developing a complete entrepreneurial marketing plan & budget
  • Online marketing – including SEO, SEM, social networking, email newsletters, blogs
  • Traditional marketing methods – including advertising, PR, networking
  • Primary emphasis on affordable marketing
  • Understanding “ROI”  - measuring whether your marketing is paying off

 Handouts include:

  • Successful Marketing: Secrets & Strategies, the just-released (Oct, 2008) book on entrepreneurial marketing from The Planning Shop, leading publisher of books and tools for entrepreneurs.
  • Teaching Materials: Including a full curriculum of an Entrepreneurial Marketing course
  • Software: A full Marketing Plan budget (electronic) to assist students in developing their complete Marketing Plan

    Rhonda Abrams, President, The Planning Shop, CA

Tags:  Curriculum 

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